Passt für Dich?

Client

Sparkasse KölnBonn

A bank apprenticeship? Sounds like suits, numbers, boredom.

Scope

Beratung
Kampagnenentwicklung
Kreation
Filmproduktion
Fotoproduktion

Challenge

That prejudice costs Sparkasse KölnBonn applicants. Reality is different: apprentices step into new roles every day — because money and financial products are never an end in themselves, but a means to make customers' wishes and dreams possible.

Idea & execution

With „Passt für dich“ we build a vertical campaign that shows exactly that. The mechanic: apprentices stay at their desks — but slip into new roles every second, depending on what customers need. Fast cuts, humorous storytelling, visually over the top — played where it works: TikTok and Instagram.