Weil Costa kann

Client

Costa

Fish is fish. Or is it?

Scope

Kampagnenentwicklung
Kreation
Filmproduktion
Fotoproduktion

Challenge

Costa had been off TV for years. New packaging, new brand strategy — and the question: how do you translate that into motion that sticks in memory and lifts sales?

Idea & execution

Together with brand agency ROMAN KLIS we develop the TV spot and photo production for the relaunch. No product demo, no price messaging — staged moments of enjoyment with fun: pumping music, fisherman Fritz dancing on the cutter. Built for high recall. Plus a photo series for POS, print and digital — so packaging, communication and film speak one language.