Firmenwelt

Client

Debeka

Insurance is dry. The WOW Chef isn't.

Scope

Beratung
Kampagnenentwicklung
Filmproduktion
Fotoproduktion

Challenge

Debeka launches „Debeka FIRMENWELT“ as a new B2B brand. But how do you make complex insurance products for SMEs exciting — on LinkedIn and in direct sales?

Idea & execution

Our hero: Rocco Eichhorn as the „WOW Chef“ — the boss nothing can rattle, because his company is fully covered. Odd office situations, a dash of humor, a clear message. We produce three hero spots, seven further video assets for digital channels, and an extensive photo series for on- and offline use.

Result

Maximum attention, high recognition, strong positioning as a reliable partner for SMEs. A campaign that sticks. Awarded Gold at the World Media Festival.

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Assets

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Behind the Scenes

Let's talk

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